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Wealthsimple

Canadian fintech offering commission-free trading, robo-advisory, and financial services. CAD $10B valuation (Oct 2025). $100B AUM, 3M+ clients, profitable since 2024.

Reputation & Trust

599 reviews
3000000Users

Overview

Pricing Model
tiered

Products & Services

Managed Investing

broker

Automated robo-advisor portfolios of low-cost ETFs with rebalancing, dividend reinvestment, and tax-loss harvesting

$0.4 / percent-aum-annually
Learn more

Self-Directed Trading

broker

Commission-free stock, ETF, options, and cryptocurrency trading with 14,000+ instruments

Free tier available
Learn more

Chequing Account

broker

High-interest chequing account with no monthly fees and worldwide ATM fee coverage

Free tier available
Learn more
Bundle available - Tiered benefits at $100K (Premium) and $500K (Generation) off

Company Information

Legal Name
Wealthsimple Technologies Inc.
Headquarters
Toronto, Ontario, Canada
Team Size
1000+
Primary Timezone
America/Toronto

Founding

Founder
Michael Katchen
Background
Former McKinsey analyst, VP at 1000Memories (Ancestry.com). EY Entrepreneur of the Year 2016.

Broker Details

Regulation
Regulation
Commission
Commission-free on all stock/ETF trades. 1.5% FX fee on US trades (waived with Plus).

Competitive Analysis

Proposition: All-in-one financial platform: investing, trading, banking, tax filing

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All information is for educational use only and is not investment advice. There is a substantial risk of loss in trading commodity futures, stocks, options and foreign exchange products. Past performance is not indicative of future results.
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