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Source: Cable television has literally gone to the dogs - CBS News
LOS ANGELES — Filmmakers are calling DogTV a new breed of television — an eight-hour block of on-demand cable TV programming designed to keep your dog relaxed, stimulated and entertained while you are at work.
To get the right footage, cameramen got on their knees and shot low and long. "I shot from the point of view of the dog," said Gilad Neumann, chief executive officer of DogTV.
In production, they had to mute colors, alter sound and add music specially written for dogs.
There will be no commercials, no ratings and no reruns, although some might argue that watching a slug crawl is hardly exciting new programming.
One million subscribers with two cable companies have access to DogTV in San Diego. It is doing so well that parent company PTV Media plans to offer it nationally in the next several months, Neumann said.
It will cost about $4.99 a month, Neumann said. If you figure more than 46 million U.S. households have dogs (according to the American Pet Products Association) and 97 percent of U.S. homes have televisions, the future looks promising.
<see article for the rest>
Online:
— DOGTV - Welcome to DOGTV The First Television Channel for dogs
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