TradeStation to route orders directly to IEX

TradeStation, a Monex Group company, announced today that it will offer its clients the ability to execute trades with IEX, effective Wednesday, April 9, 2014, making TradeStation the first U.S. retail broker to offer its customers access to this new and growing market center. IEX is a non-exchange trading venue for buyers and sellers of equities.

TradeStation currently deploys intelligent order routing to directly connect clients to dozens of market centers and exchanges, electronic communication networks (ECNs), electronic liquidity providers (ELPs), and alternative trading systems (ATSs). TradeStation also offers clients the option of having their orders routed directly to the exchange or market center of their choice. IEX has been added to the list of venues to which TradeStation clients may directly route their orders.

Dedicated to institutionalizing fairness in the markets, IEX aims to provide a more balanced marketplace via simplified market structure design and cutting-edge technology. IEX is the first equity trading venue majority owned by a consortium of buy-side investors, including mutual funds, hedge funds, and family offices.

"We are proud to announce that TradeStation has established connectivity with IEX and will give our clients the option of routing their orders directly to IEX," said Salomon Sredni, CEO of TradeStation Group, Inc. and COO of Monex Group, Inc. "We strongly support innovation in technology and market structure that seeks to promote fairness and efficiency for all market participants, including retail and institutional traders and investors."

TradeStation to route orders directly to IEX