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Resisted iPhone for a long time and adopted Andriod on the day it was released in 2008. At that time I chose to support open source platform. After 6 years with Andriod, in Nov of 2014, switched to Iphone 6 Plus. The main reason for switching to iPhone was lack of quality control of the apps by Google. There are many misbehaving apps out there which ruin the performance of your phone. Used to reset the andriod phone once or twice a year. In the last 1 year, did not have a single performance issue with iPhone. May never go back to Andriod unless Apple screws up badly.
I started selling options on AAPL last year in 2015. In Q2 it did well, mostly selling covered-calls on weeklies, making about 1%-2% a week, but I stopped doing it after May because implied volatility dried up, the premiums just weren't there anymore and I wanted to focus on other things. I made a 10+% gain on a single lot over 2 months.
In 2016 I picked it up again and have done pretty well, almost up 10% in just this month. I've been favoring put selling because of the market conditions.
I have a few friends that do this on 7-figure portfolios. One did 40+% last year, not sure about the others.
I know covered-call selling has its pitfalls: you can lose big when the market moves down and lose out on upside gains when you get called away. However, for some reason, AAPL is special in that weekly premium is always decent, the options are very liquid, the stock pays a dividend, and the media's obsession with the stock keeps a lot of speculators in play. There may be better reasons, these are just my guesses.
Anyways, if anybody else is an option seller on AAPL feel free to chime in.
General rules:
Only sell calls on up days, sell puts on down days, buy shares on down days or sell ITM puts and just get the shares put to you at a price you're OK with.
Roll vs. Called away: I usually just get called away if I think I can buy back in at a cheaper price soon. If the market is very bullish though I'll just roll.
Sell straddles, or strangles on front-week only only on strikes outside of the predicted post-earnings move the day before earnings (like yesterday).
These rules aren't super-magical nor sophisticated, but it's my general guideline.
Trading: Primarily Energy but also a little Equities, Fixed Income, Metals and Crypto.
Frequency: Many times daily
Duration: Never
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Whether it's legal or not, retroactive or not, I personally think that companies like Apple structuring their operations to avoid paying local tax's but still expecting to have full local market access is immoral.
Large or small, wherever the companies come from (relatively meaningless in a globalized economy anyway):
Tax the profits where the markets are or have them sell their junk elsewhere.