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What is your exit strategy? When will you admit the trade is wrong, at what price or event, and exit? In percentage of risk ($$) of your total account value, what % does this represent? Like 2% risk, for example.
What is your target? When will you exit the trade with a profit?
my targets were: 1) $1-2 move from 394, 2) $3-4, 3) back to $400 level.....Now I way blew my exits...which was suppose to be like .50cent......exiting today, since I am on margin..... hoping to minimize losses.
Well, you are making bigger mistakes by staying in the trade.
"HOPE" is your first clue you've already made a huge mistake.
You need a PLAN. Not hope. Sure, maybe you stay in the trade and maybe in turns around. That is called luck, it certainly isn't called trading.
Before you put on a trade, you need to clearly identify your exit strategy for both a stop loss and a profit target. If you don't have a plan, you are not trading. You are gambling. If you can't look at a chart and say, "ok, if it <does this> then I was wrong about my entry", then you shouldn't be trading. If you move your stop just because the pain it would be to take the stop, then you shouldn't be trading.
Tough charts for Apple: If Apple breaks the 200 SMA, watch out below. Watch the daily stoch for a bounce.
I can't recommend options: from the frying pan to the fire. Could sell a Nov 11 390 for $120 and hope it doen't hit 390 tomorrow. And then at 3:50 PM Friday if AAPL is below 390 sell the Nov 18th for $5.30. And keep selling the weekly options to racket down your cost. But usually options are a disaster.