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I think of it as akin to Amazon's moves in book-selling, including the Kindle business: leverage your market share to squeeze everyone else's margins and increase your own dominance.
There are clear benefits for 'consumers' in both price and ease of access, but there's a real price to pay in the decimation of local booksellers, small independent publishers, specific local cultures, and general homogenization.
I expect something similar will occur as a result of what Ray referred to as the trading industry's move toward 'consolidation.'
I asked a similar question a few pages back. The response from Ray was pretty clear. Some butts got kicked and some no longer work there. He has also implemented a similar support setup in the brokerage as they have been using for platform support. Having used the platform support a few times, it works well. A lot of questions get answered in the webinar if you haven't watched it.
At the end of 2013, Mirus no longer had access to Zen-Fire and they were forced to migrate their entire customer base to BigTick, an internally developed trading infrastructure. This system failed…Mirus screwed up disappointing a lot …
Existing NinjaTrader platform users who purchased before the 15th of July will always have access to the brokerage technologies that are currently supported providing them with mobility to broker where they wish now and in the future. New clients after July 15th will still have brokerage choice based on the refined list publicly listed here NinjaTrader Ecosystem | Broker Partners. It is also important to understand that we will continue to explore and enter into strategic brokerage relationships in the future.
[QUOTE=NinjaTrader;420511]
It is important to know that NinjaTrader will release server side ATM strategies, server side simulation, mobile trading interface and other features sometime in 2015. These important features are exclusive to NinjaTrader Brokerage. Clients with a NinjaTrader Brokerage account prior to the release of these platform advancements are guaranteed NOT to have any price increase to access these features.[/QUOTE @NinjaTrader
Why do you not guarantee this price feature to ALL your long standing customers who own lifetime licences, irrelevant to the date of owning an account with NJ Brokerage. This would show your dedication to your customer base who have been so loyal over the years.
Sounds like those who use NT via another broker arrangement should anticipate an increase in what they pay which will then encourage those customers to switch their account o NT brokerage, right? Please correct me otherwise.
For the record, I am not an NT user and am currently in the process of investigating/researching brokerages to open a new account and switch from ThinkorSwim.