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I don't think it will be anything earth-shattering. Rumors are they'll add the Beatles collection to iTunes, or they're going to announce a music streaming service, or both. Either way it won't be a game-changer, revenue-wise. I looked at some AAPL options to sell some volatility but the volatility was just around 35%, a normal level for AAPL, so nobody was too jacked up about it.
I agree, the announcement isn't going to do a ton to the stock in my opinion, but for day traders it still looked like a pivotal point on the charts for some nice action either way.
Looking ahead, stocks like GOOG, RIMM, and APPL should continue to be great trading vehicles.
Picture middle class sector growing in countries like China and India. I suspect that sector will provide continued growth for these companies.
(I especially love trading APPL because many think its too expensive and will fall. However, it just keeps growing and William O'Neil fans are laughing all the way to the bank. I've been long most of the year. The position is not massive so no planned retirement party yet.)
Might as well profit from their stocks. Here is some interesting info from yahoo finance:
Cell phones
Last production date: circa 2007
Of the 1.2 billion cell phones sold worldwide in 2008, NOT ONE was made in America, according to Manufacturing & Technology publisher Richard McCormick.
After studying the websites of cell phone companies, we could not identify a single phone that was not manufactured primarily overseas.
And I was just pricing Feb 340 call options on Wednesday for $10.50 based on earnings coming up and some other speculation that was feeding the rumor that this was coming. We'll see where those calls price on Monday.