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All of this reminds of Jobs' departure, the Next computer, his subsequent return and AAPL's fortunes those years. If my pockets were deep enough, being the cynic I am, I'd be more inclined to short AAPL than buy it. The only unknown for me is not so much how long it will take Apple product users to become disenchanted--very long time, I'm guessing--as for the industry to evolve and AAPL to start failing to attract new users. I know how that works as a long time RIM (RIMM in the US) investor/shorter, long time IBM investor and long-time AAPL watcher. Company rises and falls according to the vision, or at least acumen, of its top executives.
AAPL has capitalized on understatement (in their forecasts, lately by delivery of the 4s rather than the 5) by finally releasing something called iPhone5. While accountants can manage understated earnings expectations and a marketing department can tell fans what they want to buy, it takes a technological visionary to blow the socks off, lend something generations will remember. Not sure they have that right now, or will ever see it again. or that Gen Z won't some day wise up.
ETA: I've always believed in the individual driving the corporation forward and not the corporation. As for AAPL, as the joke goes, "Wake me when a committee flies the Atlantic."
Can you help answer these questions from other members on NexusFi?
I think the AAPL Earnings run started today in the last hour of trading. Bounced off the 50dma (651.27) and go close to long term S/R of 650...if it can make it back up to 680 and over, it will run nicely.
If AAPL can get over 673.55 (red dotted line) it will move into a volume pocket and could easily run to 680. Over 680, and we see new Highs. If it can't get over that 673.55 level in the next few trading days, it sees 650 again quickly I think.
Well...AAPL didn't get over that 673.55 level and we lost the 50 day MA and closed just above my 650 long-term support/resistance level. Next major S/R is 620, which would be the up-trend line from earlier this year.
AAPL usually runs before earnings, but it didn't 2Q's ago (April 2012) where it fell almost 100 points right before earnings.
Everyone under the sun was looking at the 620 level after AAPL broke below 650. Looks like the buyers showed up right around 625 or 626 (the yellow up trend line). In addition, the H&S target was ~618-ish.
Is this the start of the AAPL earnings run...or is it a trap? We'll see. 620 is net major support and 610-ish is a volume shelf that should provide some support.
